I came across this phrase in a book yesterday, “FENDER SKIRTS”. That’s a term I haven’t heard in a long time and thinking about “fender skirts” started me thinking about other words that quietly disappear from our language with hardly a notice. Like “curb feelers” and “steering knobs.” Since I’d been thinking of cars, my mind naturally went that direction first. Kids, you will probably have to find some elderly person over 60 to explain some of these terms to you.
I learned a great marketing lesson from a man who bought an old boat, a trailer and a motor from me.
“Thanks,” he said as he loaded them up on his truck. “I’m planning to resell them.”
“Good luck,” I thought. I had been trying to get rid of them for months. But when I ran into him a few weeks later, he had sold everything.